Darts has experienced an incredible surge in popularity worldwide, especially after young sensation Luke ‘The Nuke’ Littler captivated audiences at the 2023 World Championships. This boom has drawn in thousands of new fans, including a growing number of social media influencers. While some, like former pro Matthew Edgar, see these digital stars as a powerful force for attracting new audiences and showcasing the sport’s accessibility, legends such as Gary Anderson express skepticism, questioning their skill and genuine contribution. This article delves into the exciting debate surrounding influencers in darts, exploring how they could either revolutionize the game or potentially dilute its competitive spirit.
The Darts Boom and the Rise of Digital Personalities
The world of darts has never been more vibrant. The sport’s recent explosion in interest, significantly fueled by the remarkable debut of teenage prodigy Luke Littler, has opened its doors to a diverse new audience. Among these newcomers are prominent social media figures, bringing their unique platforms and massive followings to the oche.
One notable example is Morgan Burtwistle, known online as ‘AngryGinge13’. This popular YouTuber and Twitch streamer has openly discussed his ambition to enter Q-School – the qualifying event for professional darts – to test his skills. Burtwistle regularly broadcasts his darts sessions to audiences exceeding 10,000 live viewers, showcasing the game to a demographic often outside traditional sports viewership.
The Great Debate: Scepticism vs. Optimism
The involvement of influencers has sparked a lively discussion within the darts community, dividing opinion between seasoned professionals and those embracing new avenues for growth.
Gary Anderson’s Concerns: Questioning Authenticity
Two-time world champion Gary Anderson has voiced strong reservations about influencers in darts. He candidly expressed his doubts, stating:
- “I don’t watch YouTube, but I’m watching – what do you call them? – Influencers. ‘How to play darts’ – I’ve never seen them in my life.”
- “I’ve watched him play darts and he’s rank at it, so why would you watch him?”
Anderson’s perspective highlights a concern that influencers, regardless of their reach, might not possess the competitive standard or dedication expected in professional darts, potentially diminishing the sport’s integrity.
Matthew Edgar’s Support: A Pathway to Growth
In contrast, former professional player Matthew Edgar strongly believes influencers can be a significant asset. Edgar sees potential in figures like Morgan Burtwistle:
- “I think it will be good for the game.”
- “If he was to show some progression from where he is now, it will show people that it’s a potential avenue and it’s an actual journey.”
Edgar argues that an influencer’s journey, especially if they demonstrate improvement and dedication, can inspire new players and provide a relatable path into the sport, ultimately fostering growth and bringing in a new wave of fans.
The Untapped Potential of Influencers in Darts
The impact of social media personalities on darts could be profound, offering several benefits:
1. Boosting Fan Engagement and Visibility
The sheer reach of influencers means darts can tap into entirely new demographics. Imagine the buzz if an influencer competes at Q-School: casual fans, who might otherwise ignore the qualifying rounds, could tune in to support their online idol. Viral clips and social media discussions would undoubtedly follow, amplifying the sport’s presence across digital platforms and generating unprecedented interest.
2. Highlighting Darts’ Unique Accessibility
Darts stands out as a sport with remarkable accessibility and ease of entry. Unlike many other sports requiring expensive equipment or specific venues, anyone can pick up a set of darts and start playing. Influencers can powerfully convey this message, demonstrating how straightforward it is to get involved. Their personal journey, from casual player to aspiring professional, could inspire countless others to give darts a try.
3. Elevating Standards Through Increased Competition
While concerns about lowering standards are understandable, the reality might be the opposite. If influencers genuinely commit to improving and reach a level where they can compete at events like Q-School, their presence could actually intensify competition. If they earn a Tour Card, it unequivocally proves their quality, silencing critics and potentially pushing existing players to raise their game further. This blend of entertainment and high-level play could ultimately enhance the sport’s appeal and competitive edge.
Conclusion: A New Era for Darts?
The integration of social media influencers into darts presents both challenges and exciting opportunities. While the skepticism from traditionalists like Gary Anderson is valid, especially regarding the commitment to competitive standards, the potential for massive growth and increased accessibility highlighted by figures like Matthew Edgar is undeniable. If influencers can demonstrate genuine skill and dedication, their unique ability to connect with vast online audiences could prove invaluable, making darts more entertaining, more widely watched, and ultimately, a stronger sport for the future.
Source: Based on an article from Darts Planet TV.
