BetMGM has renewed its title sponsorship of the PDC Premier League Darts for multiple years, solidifying its commitment to one of sports’ most exciting roadshow events. This extension signals strong mutual value, confirming the Premier League’s growing global appeal, impressive fan engagement, and its status as a premier platform for top darts talent competing for a massive £1 million prize fund.
Darts’ Premier Event Secures Long-Term Future
The world of professional darts is buzzing with the news that BetMGM will continue as the title sponsor for the PDC Premier League Darts. This multi-year deal extends a successful partnership, indicating that BetMGM has found significant value in associating with the sport’s biggest touring event. After a period of shorter-term sponsorships, this long-term commitment brings stability and highlights the increasing commercial appeal of darts.
Why This Partnership Matters:
- Stability and Growth: A multi-year commitment from a major brand like BetMGM provides crucial stability for the Premier League, enabling further growth and investment in the sport.
- Global Reach: The Premier League Darts is a true roadshow, travelling across the UK, Ireland, and Europe. This partnership ensures continued global exposure for both darts and BetMGM.
- Top Talent & High Stakes: The tournament features eight of the world’s best players battling for a substantial £1 million in prize money, guaranteeing high-stakes drama and top-tier competition.
What is the BetMGM Premier League Darts?
The BetMGM Premier League is a prestigious darts tournament held annually from February through to the end of May. Over 17 exhilarating nights, the league visits various cities, bringing the excitement of live professional darts to thousands of fans. Now in its 22nd year, the Premier League Darts has become synonymous with incredible skill and unforgettable moments.
Unforgettable Moments and Unique Prizes
The Premier League Darts holds a remarkable record for producing perfect legs, with 21 nine-dart finishes – the most of any major PDC tournament. These rare feats of precision are etched into the history books, showcasing the pinnacle of darts talent.
The most recent of these came in Week Four of the 2026 campaign in Belfast, where local hero Josh Rock achieved the perfect nine-dart finish. As a special recognition of this extraordinary accomplishment, BetMGM awarded Josh Rock a stunning £30,000 set of handmade 18ct gold darts. This follows other darts legends who achieved the perfect leg in 2025, including Luke Littler, Luke Humphries, Rob Cross, and Gerwyn Price (who managed it twice!).
Leaders Speak on the Partnership
PDC Chief Executive, Matt Porter, shared his enthusiasm for the renewed deal: “Premier League Darts is one of the most iconic events in the sporting calendar, and BetMGM have been an outstanding title sponsor since coming on board. Their continued commitment reflects both the strength of the tournament and the growth of darts on a global stage, and we’re delighted to extend this partnership for multiple years. With sold-out arenas, record-breaking moments, and huge fan engagement, the BetMGM Premier League continues to set the standard, and we look forward to working together to build on its success.”
Dan Towse, Brand Director at BetMGM, echoed Porter’s positive outlook: “The PDC have been brilliant partners since 2024, and we are thrilled to continue our role as title sponsor of the BetMGM Premier League Darts. The tournament continues to go from strength to strength each year and has firmly established itself as one of the standout events in the darting calendar. The quality of players and level of engagement around it make it a perfect fit for BetMGM.”
Source: Based on an article from Darts World Magazine.
