A Game-Changing Partnership: MODUS Super Series and Winmau Extend for Five Years
The world of professional darts is buzzing with excitement following the announcement that the MODUS Super Series has significantly extended its partnership with Nodor Group for another five years. Nodor Group, the parent company of iconic darts brands Winmau and Red Dragon, will continue its crucial role, with Winmau officially cementing its status as the Official Dartboard Partner of the Super Series.
Why This Partnership Matters
This renewed commitment represents more than just a sponsorship deal; it’s a strategic alliance poised to elevate the sport of darts to new heights. Here’s why it’s a game-changer:
- Unrivalled Equipment: Players will continue to compete on the industry-leading Winmau Blade series dartboards. These boards are renowned for their quality, durability, and precision, ensuring the highest standard of play.
- Massive Global Reach: The Winmau Blade dartboards will be at the heart of over 5,000 matches shown annually. These matches are broadcast worldwide on platforms like Pluto TV and various international partners, bringing top-tier darts to millions of fans.
- Innovation and Growth: The partnership combines the MODUS Super Series’ rapid expansion as an accessible, televised competition with Winmau’s continuous innovation in dartboard technology.
- Enhanced Fan Engagement: The agreement also includes plans for deeper integration of digital content and dynamic social media campaigns, aiming to bring fans closer to the action and the players.
A Shared Vision for Darts’ Future
Chris Murphy, CEO and Executive Producer of the MODUS Super Series, highlighted the significance of the extended deal. “Winmau and Red Dragon have been integral to the MODUS Super Series since day one,” Murphy stated. “This five-year commitment is a powerful statement of our shared vision to elevate the game for everyone involved – from the players on stage to the fans watching at home and our broadcast partners.”
The MODUS Super Series is known for its high-production, broadcast-led format, where elite players, both established stars and emerging talents, compete year-round. This agreement further solidifies its position as one of darts’ most important competitive platforms globally.
Commitment to Excellence
Tom Brown, CEO of Nodor International, expressed his enthusiasm for the continued collaboration. “We are thrilled to extend our partnership with the MODUS Super Series and support their incredible growth,” said Brown. “Their professionalism, innovative approach, and the energy they bring to the sport perfectly align with our company values.”
Brown emphasized the benefits for players and brand visibility: “This deal ensures players continue to compete at the highest level using the best dartboards in the world. It also guarantees Winmau’s daily presence in televised darts, reinforcing our commitment to the sport.”
Beyond the Board: ‘Darts For Everyone’
While the core partnership focuses on professional competition, both Winmau and the broader darts community are also dedicated to making darts accessible to all. As part of this commitment, Winmau, in collaboration with Social Gaming Group, recently launched ‘Darts For Everyone’ events. These initiatives aim to introduce the sport to a wider audience, foster community engagement, and encourage participation at all levels, complementing the high-stakes professional environment of the MODUS Super Series by nurturing the next generation of players and fans.
Source: Based on an article from Darts World Magazine.
