Darts sensation Fallon Sherrock, famously known as ‘The Queen of the Palace’, has officially joined Winmau as a Player Ambassador. This significant move sees one of darts’ most influential figures align with a leading manufacturer, promising exciting new developments including a dedicated darts range. Sherrock’s groundbreaking achievements, including being the first woman to win a match at the PDC World Championship and inspiring a new generation, make this partnership a major moment for the sport.
A Trailblazer’s Journey: Fallon Sherrock’s Impact on Darts
Fallon Sherrock burst onto the global darts scene in December 2019, creating history that resonated far beyond the oche. At the PDC World Championship, she achieved what no woman had done before:
- Defeated Ted Evetts, becoming the first female player to win a match at the event.
- Followed up by a stunning victory against then-world number 11, Mensur Suljovic.
Her remarkable performances earned her a spot as a Challenger in the prestigious 2020 Premier League and saw her reach the final of a World Series event in Denmark, showcasing her talent on the biggest stages.
Inspiring a New Generation
Sherrock’s influence extends far beyond her individual victories. She has undeniably inspired countless women and girls to take up darts, fostering a new wave of talent. Her dedication to the women’s game is evident through her own continued success:
- Winning the 2022 Betfred Women’s World Matchplay.
- Accumulating an impressive 20 PDC Women’s Series titles.
In recognition of her profound contributions to darts, Fallon was awarded an MBE (Member of the Order of the British Empire) in 2023, a testament to her impact on the sport and its increasing diversity.
The Winmau Partnership: A Strategic Alliance
This move sees Sherrock join forces with Winmau, a globally renowned manufacturer in the darts industry. Both parties expressed immense enthusiasm for the partnership.
What Winmau Says
Phil Borthwick, CMO of Nodor Group (Winmau’s parent company), highlighted Sherrock’s unique appeal:
“Fallon Sherrock is a true legend of the sport. Her history-making performance at the 2020 PDC World Darts Championship transcended beyond the traditional darts audience, captured mainstream attention, and helped pave the way for more women to compete at the highest level. We’re incredibly proud to have her join the Winmau team, and I can’t wait to see what she achieves on stage with our darts.”
This statement underscores Winmau’s recognition of Sherrock’s role as a game-changer, not just a player, and their commitment to supporting her continued success and the growth of darts.
Fallon Sherrock’s Perspective
Sherrock herself voiced her excitement about joining such an iconic brand:
“I’m thankful to my team at MODUS Sports Management in bringing me over to the huge legacy manufacturer Winmau. It’s an iconic brand in darts and I’m proud to represent them on the biggest stages. I’m really excited about what we can achieve together.”
Her words reflect an appreciation for Winmau’s heritage and a clear vision for future collaboration, aiming for further achievements on the global darts stage.
Exciting Future: A New Darts Range on the Horizon
As part of this exciting partnership, Winmau will be launching a dedicated Fallon Sherrock darts range. This new collection is anticipated to be released later in the first half of the year, offering fans and players the chance to experience darts designed in collaboration with ‘The Queen of the Palace’ herself. Details will be made available on winmau.com upon launch.
Source: Based on an article from Darts World Magazine.
