In a surprising and somewhat quirky development, the world of professional darts is reportedly set to introduce a new on-screen scoreboard design: images of the dashboard from Lada’s classic 1970 VAZ-2101 car. This alleged partnership aims to boost the Russian car manufacturer’s global image, helping it shed its old reputation. While fans are said to be embracing the unique retro look, there’s a catch: scores are appearing with a noticeable delay, which Lada attributes to ‘cold conditions’ affecting ‘transmission speed.’
The Unlikely Alliance: Lada’s Bold Move into Darts
It’s rumored that Lada, the well-known Russian car manufacturer, has struck an unusual deal with top darts organizations. The agreement reportedly involves using images of its iconic 1970 VAZ-2101 dashboard as the new on-screen scoreboard during major darts tournaments. This move is seen as a strategic play by Lada to revitalize its global image. For years, Lada has struggled to shake off its reputation for producing less-than-stellar vehicles. By associating with the massive popularity of darts, the company hopes to boost its brand value and finally be recognized as a serious, global player.
Fan Reactions and Technical Hurdles
The partnership, which leverages the distinctive display of the classic VAZ-2101 dashboard, is intended to benefit both parties. Lada aims to elevate its brand perception, while darts gains a unique, retro aesthetic. Reports suggest that fans have largely welcomed the novel design, with some even describing it as ‘honking.’ This term, perhaps playfully referencing the persistent horn-honking habits of drivers in post-Soviet countries, suggests a certain appreciation for its distinctive character. However, Lada acknowledges that there’s a significant technical hurdle:
- Scores are appearing on screen with a noticeable delay.
- This delay is attributed to issues with ‘transmission speed.’
Lada’s Explanation: “It’s the Cold!”
Gleb Ponderoverit, head of Lada’s PR division, offered a rather unusual explanation for the delay: ‘It’s the cold!’ He elaborated, ‘We are looking at all options, especially making sure our cars can travel at over 26 mph, meaning that higher scores will appear more promptly on your screens. But in these icy conditions, we urge fans to be patient.’ This statement, while perhaps aimed at reassuring fans, has raised eyebrows, as the connection between car speed and on-screen score updates for a static image remains unclear. Nevertheless, Lada emphasizes its commitment to resolving these technical glitches to ensure a seamless viewing experience for darts enthusiasts.
Source: Based on an article from Darts Planet TV.
