In a significant boost for the world of darts, Winmau, a leading brand under Nodor International, has extended its crucial partnership with the MODUS Super Series for another five years, securing its future until at least 2030. This landmark agreement ensures that Winmau’s acclaimed Blade series dartboards will remain at the heart of over 5,000 matches broadcast annually, expanding opportunities for players, boosting global viewership, and solidifying the Super Series’ pivotal role in transforming professional darts for a wider audience.
The MODUS Super Series has rapidly emerged as a game-changer in the darts landscape, especially in the post-pandemic era. It has created invaluable opportunities for players from diverse backgrounds, allowing many to earn a living and compete at a high level. More than just a competition, it has served as a launchpad for incredible talent, famously providing a platform for rising stars like Luke Littler. Beyond the elite, it consistently offers stage, camera, and audience experience to countless players each year, democratizing access to professional darts.
A Landmark Partnership Extension
Given the Super Series’ profound impact, it’s no surprise that Nodor International, the globally respected parent company of darts giants Winmau and Red Dragon, has significantly stepped up its commitment. This isn’t just a routine contract renewal; it’s a powerful declaration of shared vision and ambition.
The renewed five-year agreement between Winmau and the MODUS Super Series is set to redefine the competition’s future. Here are the key highlights:
- Long-Term Commitment: The partnership is extended for a substantial five years, ensuring Winmau’s backing until 2030 and beyond.
- Official Dartboard Partner: Winmau’s industry-leading Blade series dartboards will continue to be the competitive core for all matches.
- Massive Exposure: Over 5,000 matches are broadcast annually through platforms like Pluto TV and an expanding network of international partners.
- Enhanced Digital Engagement: The agreement includes a deeper focus on digital storytelling, advanced social media activation, and immersive content strategies to captivate global audiences.
Elevating the Game for Everyone
Chris Murphy, CEO and Executive Producer of the MODUS Super Series, emphasized the significance of this alliance:
“Winmau and Red Dragon have supported the MODUS Super Series since its inception. This five-year commitment represents a statement of intent and underlines our shared vision to elevate the game – for players, fans, and broadcasters.”
The Super Series has evolved into a dynamic, year-round proving ground. It’s where emerging prodigies test their mettle against established elite performers within a meticulously produced, broadcast-driven environment. Its international footprint continues to expand, and its competitive integrity strengthens with every event. This renewed accord firmly establishes its position as one of darts’ most influential and structurally significant platforms.
A spokesperson for Winmau expressed enthusiasm:
“We’re thrilled to extend our partnership with the MODUS Super Series and support their incredible growth. The professionalism, innovation, and energy they’ve brought to the sport align perfectly with our company values. This deal ensures players continue to compete at the highest level using the best dartboards in the world and it continues Winmau’s daily presence in televised darts.”
Nodor International: A Legacy of Excellence
Nodor International, headquartered in Bridgend, South Wales, boasts a rich heritage dating back to 1919. As the pre-eminent global authority in darts equipment, its brands, including Winmau and Red Dragon, are distributed across 128 countries. Trusted by multiple PDC World Champions, Nodor ensures excellence resonates from grassroots leagues all the way to the sport’s grandest stages.
This extension is far more than a simple partnership renewal. It is a powerful reaffirmation of quality, innovation, and an unwavering commitment to the vibrant future of darts.
Source: Based on an article from Darts World Magazine.
