Get ready to rediscover darts! The Social Gaming Group, known for its tech-driven social experiences, has teamed up with the iconic darts brand Winmau to launch ‘Darts for Everyone.’ This global campaign, rolling out in 2026, aims to make darts accessible and enjoyable for everyone, blending cutting-edge digital gameplay with the sport’s rich heritage. It’s more than just a game; it’s a movement towards healthier social habits, helping people connect and combat the modern ‘friendship recession’ through engaging, low-pressure activities. Expect innovative tournaments at Oche venues worldwide, designed to welcome newcomers and seasoned players alike with intuitive technology and a focus on genuine connection.
The ‘Darts for Everyone’ Movement: A New Era of Socializing
The Social Gaming Group, a leader in competitive social experiences, has announced a significant global partnership with Winmau, a renowned name in darts. Together, they are introducing ‘Darts for Everyone,’ a campaign set to redefine how people engage with the sport and each other.
Beginning in 2026, this initiative will unfold across The Social Gaming Group’s popular Oche venues and various partner locations worldwide. The core philosophy behind this collaboration is ‘Purposeful Play’ – a commitment to creating meaningful, activity-led social experiences.
What to Expect from ‘Darts for Everyone’ Events:
- Digitally Enhanced Gameplay: Each event will feature The Social Gaming Group’s advanced digital systems, making the game more dynamic and engaging.
- Winmau’s Legacy: The partnership honours Winmau’s deep heritage in darts, ensuring authenticity and quality.
- Precision Technology: Expect seamless integration of technology that enhances accuracy and fun.
- Immersive Game Modes: A variety of game modes will keep play exciting and cater to different preferences.
- Intuitive Tutorials: Designed specifically to welcome beginners, these tutorials make learning the game easy and enjoyable, breaking down barriers for new players.
Addressing the ‘Friendship Recession’ Through Play
This campaign is a crucial step in The Social Gaming Group’s emerging ‘social fitness’ movement. This movement advocates for healthier social habits by offering accessible, activity-based experiences. In an age often characterized by the ‘friendship recession’ – a decline in the number of close friends people have – and a shift away from traditional social gatherings, social darts presents a refreshing solution.
It offers an unintimidating, low-threshold way for individuals to connect and play together. By skillfully blending innovation with genuine authenticity, the partnership ensures that darts is seen not merely as a novelty game, but as a primary social experience that is welcoming, significant, and truly enjoyable for players of all skill levels.
Voices Behind the Vision:
Trond Bastiansen, CEO of The Social Gaming Group, emphasized the human element: “’Darts for Everyone’ is fundamentally about making it simpler for people to discover genuine, joyful connection, which is at the very heart of what we call Purposeful Play.” He added, “Partnering with Winmau, a true icon in the darts world, allows us to respect the game’s true spirit while leveraging technology to open it up to entirely new demographics. We’re already witnessing this success at our Oche venues, where darts is being embraced by diverse groups.”
Phil Borthwick, Chief Marketing Officer of Nodor Group (Winmau’s parent company), highlighted the inherent social nature of darts: “The sport of darts is inherently social: it’s easy to learn, endlessly engaging, and effortlessly brings people together.” He further explained that The Social Gaming Group’s network supports their goal of reaching millions with dynamic formats, but more importantly, it “supports bringing people together for social interaction, creating plenty of opportunity for feeling part of a group with conversation and laughter which enriches emotional health for many.”
Together, The Social Gaming Group and Winmau are not just launching a campaign; they are forging a new path for social interaction, making darts a cornerstone of modern, connected communities.
Source: Based on an article from Darts World Magazine.
