Get ready, darts fans! The beloved Bullseye mascot, Bully, is making a grand return, launching his exclusive column in DartsWorld Magazine. This year promises monumental changes for Bullseye, including its first-ever international broadcast in New Zealand, a continued strong commitment to military darts events – highlighted by the unique Operation Bullseye charity tournament and the newly named Andrew Wood Memorial Trophy – and an exciting expansion into new merchandise. Plus, readers can look forward to exclusive competitions and giveaways!
A New Era for Bully and Bullseye
In 2026, the iconic Bully, the friendly face of the classic TV show Bullseye, is officially joining the DartsWorld Magazine team! He’s kicking off the year by sharing all the latest news and updates directly with you, offering an insider’s view into the world of Bullseye and its exciting ventures.
Going Global: Bullseye Hits New Zealand Screens
After a hugely successful end to 2025, which saw the first full Bullseye series commissioned by ITV in almost 20 years, the show is now making waves internationally. **Bullseye Series 1 (2025) has been acquired by New Zealand broadcaster TVNZ1!** This means a brand new audience will get to enjoy the show, with episodes airing through to March 21st.
This is a truly historic moment: **for the first time in Bullseye’s 44-year history, a series will air outside the UK.** Expanding the brand overseas is incredibly exciting, and there’s even talk of Bully himself, along with Brand Director Laura Wood, potentially visiting New Zealand and Australia later this year. Keep your eyes peeled for more on this!
Honoring Heroes: Bullseye’s Commitment to Military Darts
2026 also reinforces Bullseye’s deep and meaningful connection with Military Darts. Bully is honored to attend several prestigious events, demonstrating unwavering support for those who serve and have served:
- The **Navy Darts Championship**
- The **RAF Darts Championship**
- **Operation Bullseye**: This truly unique and impactful event brings together 16 professional darts players and 16 serving military personnel and veterans. They compete in a one-of-a-kind knockout tournament, all while raising vital funds for forces charities. It’s a fantastic way to blend competitive darts with a noble cause.
Bully has been a proud participant in Operation Bullseye since its very first year in 2024. He’s thrilled to return and witness who will claim the coveted prize.
The Andrew Wood Memorial Trophy: A Lasting Tribute
The trophy for Operation Bullseye has been respectfully renamed the **Andrew Wood Memorial Trophy**. This fitting tribute honors Andrew Wood, the brilliant creator of Bullseye, who sadly passed away in November 2025. This renaming ensures his legacy continues to be celebrated, acknowledging the profound impact he had on both the sport of darts and the iconic TV show he brought to life.
Beyond the Oche: Merchandise and More!
The Bullseye brand is also thriving off the dartboard! The year kicks off with a growing number of new licensing partners joining the merchandise portfolio, meaning more exciting Bullseye-themed products will be available for fans.
And for DartsWorld readers, Bully has a special treat in store: **look forward to exclusive competitions and giveaways throughout the year!** Make sure you don’t miss his column – otherwise, it’ll be a real “look at what you could have won” moment!
Source: Based on an article from Darts World Magazine.
