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Beyond the Oche: Darts Sensation Luke Littler’s Surprising Pre-Tournament Hustle

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Dart Counter App > All Blog Categories > News > Beyond the Oche: Darts Sensation Luke Littler’s Surprising Pre-Tournament Hustle

Before his debut at the Bahrain Darts Masters, teenage darts phenomenon Luke Littler wasn’t just practicing his throws. He was busy with a surprising side hustle: selling a massive collection of rare darts trading cards on eBay. This unexpected venture, which even involved his girlfriend Faith Millar, took place just before he jetted off for his 2026 World Series campaign. This activity highlights a unique facet of the young star’s life, alongside his recent record-breaking multi-million-pound contract with Target Darts, solidifying his status as a major force both on and off the oche.

Luke Littler’s Unexpected Pre-Tournament Card Sale

Fresh off his incredible run at the Paddy Power PDC World Darts Championship, Luke ‘The Nuke’ Littler was gearing up for his next challenge: the Bahrain Darts Masters. But before heading to the Middle East, the young prodigy revealed a fascinating, albeit time-consuming, personal project.

On his Instagram story, Littler shared a glimpse into his world away from the dartboard, announcing:

  • Selling Darts Trading Cards: “As people know I have been listing cards on eBay.”
  • Diverse Collection: He specified that these were “Premier League cards from the hobby boxes,” including highly sought-after “memorabilia cards and auto cards” (autographed cards).
  • Race Against Time: “I go away tomorrow to start the 2026 world series campaign so will be listing cards for a few hours and sending them in post boxes or InPost lockers whichever you choose.”

The scale of the operation was clear when Littler later posted an update, captioning it “And that’s a wrap,” indicating a significant number of items were ready for postage.

A Team Effort: Littler and Girlfriend Faith Millar

Littler wasn’t alone in this massive undertaking. His girlfriend, Faith Millar, provided a behind-the-scenes look at the effort. She shared snaps on her social media showing the World Champion sitting on the floor, diligently wrapping cards. In a moment of playful banter, she remarked, “Well that was a mission…” highlighting the considerable work involved in preparing such a large volume of collectibles for shipping.

Beyond the Side Hustle: A Historic Darts Deal

While his card-selling might have surprised fans, Littler has been making headlines for other, even more significant, ‘missions’ recently. One of the most impactful was his groundbreaking new contract.

Littler signed a new long-term, multi-million-pound deal with Target Darts. This agreement isn’t just another endorsement; it’s the largest contract in darts history ever made between a brand and a player. This landmark deal underscores Littler’s immense marketability and his status as a transformative figure in the sport, securing his future with a leading darts manufacturer and setting a new benchmark for player endorsements.

This unprecedented contract reflects not only his incredible talent but also the massive global attention he has garnered since his sensational performance at the World Darts Championship.

Source: Based on an article from Darts Planet TV.